Job Responsibilities:
Creative Direction:
1. Conduct product marketing creative insights, analyze target audiences, identify marketing creative trends, formulate creative strategies for marketing visual assets, and track the implementation and execution of these strategies.
2. Responsible for the output and delivery of core product-related visual assets, including ID renders, KV, TVCs, product videos, appearance videos, feature videos, product photo galleries, and teaser materials.
3. Collaborate with internal marketing and cross-functional marketing departments, coordinate project management, integrate internal and external creative resources, and ensure the timely and high-quality delivery of marketing materials.
Marketing Direction:
1. Responsible for product story packaging and selling-point definition, develop product launch marketing material kits to support successful product launches and multi-wave product communication, tell compelling product stories, and build the product image.
2. Responsible for organizing and planning launch events, drafting presentation Keynotes, and ensuring that the launch events successfully achieve the product marketing strategic intent.
3. Formulate product communication strategies, output core communication materials, gain attention and coverage from globally influential media and KOLs, and build the Honor technology brand image.
Job Requirements:
1. Bachelor’s degree or above, majoring in Aesthetics, Visual Design, Advertising, Marketing, Journalism and Communication, Electronic Information, or related fields.
2. Passed CET-4 or equivalent proficiency test, with English usable as a working language.
3. Active mindset with strong learning and adaptability, cross-disciplinary communication and collaboration skills, insight and analytical skills, and the ability to work under pressure.
4. Possess excellent aesthetic taste, a passion for marketing, attention to market trends, and a good understanding of domestic and international marketing tactics.
5. Candidates for the Marketing Creative position must be proficient in commonly used design software in the market and master related professional skills.
6. Work Location: Global, subject to global deployment/assignment.